What is the topic of your company's business? Describe the brand / product / service for which the site is being created:

What regions will you work with:

Where do the people for whom your products / services are relevant live?

List the unique advantages of the brand / product / service for which the site is being created:

Why do your customers buy from you?

If the site already exists, describe the problems that need to be resolved:

Describe the target audience of the site, who are your main customers:

For example: purchasing managers from large cities, up to 40 years old

List your direct and indirect competitors, preferably with a website address. Rate their sites:

Indicate the planned time frame for the project:

What pages or blocks are planned on the site:

For example: Home, About company, Services, etc.

Describe the key functionality of the site:

For example: several languages on the site, city selection,
calculators, application forms, subscriptions, etc.

Is there any information on filling the site?

Does your company have a logo or corporate identity (brand book)?

Do you have text content - text about the company, description of services, your mission, news, etc.?

List a few sites that you like (regardless of their focus and subject matter). How do they attract you?

List a few sites that you DO NOT like (regardless of their focus and subject matter). How do they repel you?

Describe the future site with several adjectives (for example, modern, convenient):

Also indicate which site should not be (for example, bright, pretentious). Provide at least 2 definitions:

Is hosting selection and domain name registration required?

Do you need advertising?

Indicate everything that, from your point of view, can further clarify the task of developing the site.

If you have photos that you plan to place on the site - write about it. (If not yet, but are planning to do so, please specify it):